| About DNA:
INDIA’S FAST GROWING BROADSHEET DAILY
(IRS 2008)
Fact Sheet
Diligent Media
Corporation, which owns DNA (Daily News
& Analysis), is a joint venture between
two industry majors – the Dainik Bhaskar
Group and Zee Group.
The Zee Group: With a reach of more
than 120 countries and access to more than
250 million viewers globally, Zee TV has
created strong brand equity and is the largest
media franchise serving the South Asian
diaspora with presence in major global markets,
including Asia-Pacific, the Middle East,
the UK, the US, Canada, the Caribbean and
Africa. The Group has transformed itself
into an integrated media conglomerate with
operations spanning the entire media spectrum.
The Dainik Bhaskar Group: The Dainik
Bhaskar Group, the Largest Newspaper House
in India has soared to the top of the print
media industry in India with its flagship
Hindi daily, Dainik Bhaskar and the Gujarati
frontrunner, Divya Bhaskar. While Dainik
Bhaskar has a big presence in the States
of Madhya Pradesh, Rajasthan, Punjab, Haryana,
Himachal Pradesh, Chhatisgarh and Uttar
Pradesh, Divya Bhaskar is the largest circulated
regional daily in Gujarat.
Targeted at a young & influential readership,
DNA is the voice and soul of Mumbai. Through
news, views, analyses and interactivity,
DNA provides readers with a composite picture
of Mumbai and the world. "DNA" has fast
entrenched itself in the lives of a young
and dynamic readership in India's commercial
capital Mumbai and is steadily spreading
its editions to other cities as well. Founded
on 30th July 2005 DNA caters to the SEC
A segment of affluent readers of India.
| Publication: |
DNA
– DAILY NEWS & ANALYSIS |
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| Language: |
English |
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| Editions: |
Mumbai, Bangalore,
Pune, Ahmedabad, Surat & Jaipur
( 30 more editions to be launched by
Dec. 2010) |
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| Frequency: |
Daily |
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| Format: |
Broadsheet (All
colour) |
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| Executive Editor: |
R. Jagannathan |
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| Paper: |
Standard News Print
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DNA has won the
International Award in honor and recognition
of outstanding newspaper quality reproduction
and printing practices by the International
Newspaper Color Quality Club, Newspaper
Association of America and Pacific Area
Newspaper Publishers’ Association. |
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| Circulation: |
All Editions : 8,88,000 |
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|
| Total Readership: |
Mumbai Edition
: 12,60,000 (IRS 2008 – R2)
| Editions |
Edition Circulation |
| Mumbai |
430,000 |
| Bangalore |
1,75,000 |
| Pune |
81,000 |
| Ahmedabad |
122,000 |
| Surat |
35,000 |
| Jaipur |
45,000 |
|
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|
| Editorial Content: |
Daily news, international
news, business pages, local and international
sports, weekend leisure reading.
FOCUS ON : (1) HEALTH (2) WEALTH (3)
ENVIRONMENT |
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|
| Primary Audience: |
The DNA is the fastest
growing English daily in Mumbai. It
is read by a dynamic, young and affluent
community in the Indian subcontinent.
80% of its readers belong to the affluent
A1/A2 category, 75% are in the age group
of 22-44 years. |
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|
| Special Sections: |
Sports, Spaces (Real
Estate), Job smart (Appointments), Revvup
(Automobile within After hrs.), DNA
Academy (Education) & International
Reports. |
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|
| Special Pullouts: |
Ya tabloid, (Young
Adults), DNA Classifieds, DNA International
Reports and M Square (Management &
Marketing |
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|
| Magazines: |
Monthly Women’s
magazine ‘ME’ and Special
Luxury Quarterly “SPIRIT OF LUXURY” |
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| DAILY SUB BRANDS: |
1) DNA MONEY(Business Daily)
2) After Hrs( Lifestyle, Happenings
Glamour and Films) |
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| Material: |
| Digital: |
PDF/ EPS file (convert
all text to curves/vectors)in
the exact size of the
Advertisement without any cut
marks or any white space on either
side of the ads. |
| Resolution: |
1200 dpi for SNP and colour.
And 2540 dpi for GNP colour. |
| Colour: |
: 4 Colour Positives with Progressive
Proofs. Screen : 85 lpi |
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| Mechanical Data: |
| Columns |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
| Cms |
4 |
8 |
12 |
16 |
20 |
24 |
28 |
32.9 |
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| Deadlines: |
| Booking Deadline: |
15 days prior to
publication |
| Material Deadline: |
7 days prior to publication |
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Publisher's Profile:
Coming Soon
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